Fit by Beat — music-driven group workouts, Cascais

The concept

Familiar training. Completely different feeling.

The exercises aren’t new.

The way they make you feel is.

Music sets the pace. The room comes alive. Forty-five minutes pass before you even notice.

You leave energized, not relieved that it’s over.

A full room moving together under red and pink neon light

01Music first

Music is the method.

Every class is built like a great DJ set. Every track has a purpose. Every transition feels natural. The music drives the pace, the energy, and the emotion from the first beat to the last.

You stop watching the clock.
You simply move.

Group class following a workout shown on a large screen

02Guided by the screen

Nobody likes feeling lost in a workout.

The screen shows every movement, every countdown, and what’s coming next, so you always know where you are and what to do.

Less confusion. More confidence. More time for the coach to focus on you.

Instructor leading the workout, the class following the moves

03Live coach in the room

The screen leads the workout.
The coach leads the people.

Instead of counting reps or explaining every move, your coach is free to motivate, correct your technique, celebrate your progress, and make sure you never feel invisible.

More coaching. Less instructing.

A large, diverse group of people together after a class, smiling

04Made for everybody

You don’t have to be fit to belong here.

Every workout is designed with options for every level, so you can move at your own pace from day one.

No judgement.
No pressure.
Just movement.

Before creating Fit by Beat, we studied how the world’s best music-driven studios attract, welcome, and inspire people — from the first ad to the first class. Then we built our own version for a new generation of group fitness.

The team

Two founders. One long-term vision.

Kate Kholyavskaya

Co-founder · Portugal

Portugal has been my home for the past eight years. I fell in love with this country and built my life here: I became a Portuguese citizen, and my daughter was born here and goes to a Portuguese school.

My background combines executive leadership, entrepreneurship and fitness. I began my career in the international creative industry in 2003 and became CEO of one of the world’s leading stock content production companies, a top global supplier of photography and video for Shutterstock, Adobe Stock and iStock. Since 2016 I have been building and leading my own businesses, with over 20 years of experience launching companies and managing international teams.

Alongside business, I earned professional fitness certifications through FISAF Singapore and the American Council on Exercise (ACE), and worked as a personal trainer and group fitness instructor.

Over these eight years I have also developed and managed projects in Portugal, building strong relationships within both the Portuguese and international communities.

Roman Persiyanov

Founder & Investor · Portugal

Portugal is where our life is now. My wife, our two children and I have been here for almost five years, and we are here to stay.

Over 11 years I built one of the largest personal-device repair companies in Eastern Europe: a franchise network of 707 locations across 140 cities, run together with around 320 partners. We repair, restore and give a second life to the devices people use every day.

That journey taught me what it really takes to build a service business people trust. It also taught me how to grow one carefully, location by location, with partners who stay for years.

Now I am bringing that experience to the place where my children are growing up. Fit by Beat is a long-term commitment. We want to build something Portugal can be proud of, starting in Cascais.

Move to the Beat